Strategic Plan and Visioning

About the City's Strategic Planning and Visioning Process

The City of Mountain View strategic planning and visioning process will result in a strategic roadmap that describes a vision of where the City strives to be in the next 3-to-5 years. The roadmap will also include a multi-year work plan that charts a thoughtful and achievable path forward to accomplish the community’s highest priorities. Community engagement is an important part of the strategic planning process.


The strategic planning and visioning process began in January 2021 with a discovery phase in which the City's consultant, CivicMakers gathered information about existing City efforts and learned about community stakeholders. This effort was followed by a planning session with the City Council and staff in February. Community focus groups and meetings were held in February and March. 

 The process will culminate in June, with the adoption of new vision and mission statements, strategic priorities (similar to the current Council Major Goals), and a focused and feasible set of key projects to accomplish them. 

give feedback on the vision & strategic priorities

Strategic Roadmap surveyOver the past few months, City Council and staff have been working to develop a vision statement and strategic priorities with input gathered from community members.  More details about previous community engagement efforts can be found below.

Now we want your feedback!  We will collect feedback via a community survey that will run through May 26, 2021.  We invite you to fill out this survey to assess how well the vision and strategic priorities match your hopes for the future of Mountain View.  This survey also includes a few questions intended to inform the City's efforts to modernize the City's look and feel in its website design and navigation, logo, colors and more.

Please find the survey here.


From February through early March, CivicMakers hosted a series of focus groups and open community meetings to discuss the City's vision, mission and strategic priorities.  See the Community Engagement Summary here.

Get Involved

The strategic planning and visioning process includes various public meetings and community engagement activities.  Planned meetings and engagement opportunities include:

  • May 12- 26, 2021: CivicMakers will conduct a survey of the community and City staff to validate a draft strategic roadmap.The survey is now ready!
  • June 22, 2021: The City Council will adopt the strategic roadmap.

You may also leave feedback and join the mailing list anytime using this online form

Past Community Input Events

  • Virtual Community Workshops
    • Thursday, Feb. 25 from 6 - 8 p.m. 
    • Saturday, Feb. 27 from 9 - 11 a.m.
  • Community Focus Groups
    • Wednesday, Mar. 3 from 9 - 10:30 a.m. - Small Business Focus Group
    • Wednesday, Mar. 3 from 6:30 - 8 p.m. - Spanish Language Focus Group
    • Thursday, Mar. 4 from 6:30 - 8 p.m. - Mandarin Language Focus Group
  • Tuesday, March 16, 2021: CivicMakers facilitated a joint City Council and City staff workshop to review a draft of the City's vision, mission and strategic priorities as well as discuss potential projects.
    • Download the Study Session Memo and Attachment here
    • Download the presentation here
    • View a recording of the Council Study Session here.
  • Tuesday, April 27, 2021: The City Council discussed recommended projects, strategic priorities and the vision for the Fiscal Years 2021-23 Strategic Roadmap Action Plan.
    • Download the Council Report here.
    • View a recording of the Council Meeting here.

Ad-Hoc Council Subcommittee on Goal-Setting Meeting

The Council Subcommittee on Goal-Setting met on Dec. 15, 2020 to discuss the strategic plan and goal-setting process for Fiscal Years 2021-22 and 2022-23.

Watch the public meeting featuring the City's consultant, CivicMakers, about the strategic planning and visioning process, potential dates and key milestones. View the presentation.


For more information, contact the City Manager's Office at