2/22/2022 City of Mountain View Media Release City of Mountain View
Office of the City Manager
500 Castro St., 3rd Floor
Mountain View, CA 94039

FOR IMMEDIATE RELEASE
MEDIA RELEASE 02222022-1
Subject :


City of Mountain View Unveils Refreshed Visual Identity
Contact : Lenka Wright
Chief Communications Officer
650-903-6615
Lenka.Wright@mountainview.gov

Creative vision celebrates City’s innovative spirit and natural landscape as a force of nature

Mountain View, Calif. — On Tuesday, Feb. 22, the City of Mountain View debuted a dynamic, refreshed visual identity that is now designed for digital applications. The update to the City’s logo, colors, fonts and other identity elements builds upon the City Council’s adoption of the Strategic Roadmap. These changes reinforce the City’s vision of “a welcoming, vibrant city that plans intentionally and leads regionally to create livable, sustainable neighborhoods, access to nature and open spaces, and a strong innovation-driven local economy.”

“As the City Council adopted a strategic roadmap last year, we had a unique opportunity to modernize the City of Mountain View’s visual identity to better reflect the city we are today and where we are headed in the future,” said Kimbra McCarthy, City Manager. “Through this effort, we are transitioning to a modern and vibrant look and feel that enhances our communications to the public. As part of this effort, we will also be developing a new City website over this next year that is easier to navigate and reflective of the community’s information needs.”

The new City logo features a vibrant color palette and familiar iconic images such as the Santa Cruz Mountains, a sun representing the area’s 300+ days of sunshine, an oak tree, and Mountain View’s shoreline along the San Francisco Bay. With similar imagery from the former logo, the updated logo reflects Mountain View’s past while embracing the road, or trail, to future opportunities. The overall visual identity represents how the city’s landscape combined with the community is a force of nature.

Over the past several months, the City has been working on a refreshed visual identity project to help enhance community communications, improve consistency across the organization, and spotlight what makes the city special.

“Today’s Mountain View is very different from the Mountain View of the '90s when the original logo was created,” noted Lenka Wright, Chief Communications Officer and project lead. “We looked to community members and staff for insights about what makes Mountain View unique and what draws them here. Based on their input, the City now has a refreshed visual identity that is designed for a digital world while reflective of our past.”

The City’s refreshed visual identity was based on input from the community, including residents, City employees and other stakeholders. An online survey that was distributed via social media and the City website generated nearly 450 responses, providing informative research results.

The City will roll out the new look and feel in phases that will include developing a new website over the coming year. Signage, vehicles and other communication tools with the previous City logo will not be immediately replaced. Instead, the City will slowly invest in transitioning to the new logo, with any new or replaced items to feature the new logo moving forward.

For more details, visit the Logo Guidelines webpage.

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About the City of Mountain View
Located between the Santa Cruz Mountains and San Francisco Bay, Mountain View is a diverse community with an estimated population of 82,814. Mountain View covers just over 12 square miles, featuring over 1,000 acres of park and wildlife areas including the 750-acre wildlife and recreation area called Shoreline at Mountain View. In the heart of Silicon Valley, Mountain View is home to a vibrant downtown and headquarters to many nationally and internationally known corporations including Google, LinkedIn, Intuit and NASA’s Ames Research Center. For more information, visit MountainView.gov.

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