11/20/2020 City of Mountain View Media Release City of Mountain View
Office of the City Manager
500 Castro St., 3rd Floor
Mountain View, CA 94039

Subject :

Chamber of Commerce and City of Mountain View Launch Hyperlocal Shopping Portal to Help Struggling Small Businesses
Contact : Lenka Wright
Chief Communications Officer

Mountain View Marketplace online site now available to shop safe and shop local.

Mountain View, Calif. — The Mountain View Chamber of Commerce and the City of Mountain View announced today the launch of a new online shopping portal designed specifically to promote and make it easier to shop at local businesses. The Mountain View Marketplace, available online at ilovemv.org/shop, highlights local retailers and other small businesses while enabling shoppers to “Shop Safe – Shop Local.”

Through the Mountain View Marketplace web portal, consumers will find local businesses from across the city, including restaurants, retailers and service providers, offering sales items and special deals in a single easy-to-use interface. Shoppers can see offerings by categories and location, as well as do customized searches.

“Small businesses are the heart and soul of our Mountain View community,” said Mayor Margaret Abe-Koga. “The Mountain View Marketplace website not only helps our local shops, but it also provides a convenient, safe way for our residents to shop local during the pandemic and beyond.”

“The great thing about the Marketplace is it seamlessly uses a merchant’s existing online functions,” said Peter Katz, President & CEO of the Chamber of Commerce. “If a merchant does not have a website, an email is sent to let them know that a customer would like to make a purchase,” he added.

The impact of the COVID-19 pandemic on small businesses has been devastating. According to recent survey data by the City, restaurants and retailers have experienced on average a 50% drop in revenues. That number could increase with the onset of colder, inclement weather. To make matters worse, in years past, many retailers relied on the holiday shopping and celebration season to provide as much as 30-50% of annual revenues – this figure is now in jeopardy as customers are staying away because of shelter orders and pandemic fears.

“We’ve done everything the State and County have asked us to do to make things safe, and modified our operations to cut costs,” said Eun-Joo Chang, owner of Rumblefish Restaurant. “What we really need are more customers.”

Customers exist, but they need a safe and convenient means to shop. Recent surveys conducted by the City show that 78% of residents want to support local businesses and would shop local if provided the opportunity.

In addition to their affinity for the local, neighborhood business, they recognize that there are unique goods and services that only can be found in independent shops. As an added benefit, local goods can be picked up in person, often in the same day, rather than relying on overloaded delivery services that are experiencing delays.

While the portal is being launched to help with an immediate crisis, it will be an ongoing service to businesses and the community. It can be easily curated based on the season, events and happenings. New merchants are continually being added and can sign up on ilovemv.org/shop.

Creation of the shopping portal has been funded, in part, by a grant from Google to support Mountain View small and medium size businesses. In March, Google committed a $400,000 grant to help provide relief for small businesses in Mountain View that have been impacted by the COVID-19 pandemic.

About the Chamber
The Mountain View Chamber of Commerce (chambermv.org) is a non-profit business organization working for the mutual benefit of its members and the community by enhancing an environment in which both can thrive. This action is accomplished through leadership in the areas of business assistance, educational partnerships and scholarships, professional networking, government advocacy, and economic development.

About the City of Mountain View
Located between the Santa Cruz Mountains and San Francisco Bay, Mountain View is a diverse community with an estimated population of 82,739. Mountain View covers just over 12 square miles, featuring over 1,000 acres of park and wildlife areas including the 750-acre wildlife and recreation area called Shoreline at Mountain View. Located in the heart of Silicon Valley, Mountain View is home to a vibrant downtown and headquarters to many nationally and internationally known corporations including Google, LinkedIn, Mozilla Foundation, Intuit and NASA Ames Research Center. For more information, visit MountainView.gov.